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Affinity-PrimeMEDIA – February 15th 2012 : SEM Trend Report nr. 2/2012

Favre — Wed, 15 Feb 2012 09:16:14 +0000

The market research institute Media Focus has published the SEM Trend Report nr. 2/2012 on developments in search engine marketing.

The Report shows the development by sector of the budget expenses for Search Engine Advertising and which branches are more or less concerned by Brandbidding and AdHijacking. The report is completed by a special analysis, which examines in each case a current subject in the context of the SEA SEO.

Find more: http://www.werbewoche.ch/sites/werbewoche.ch/files/imce/shared/media_focus_2.pdf

Affinity-PrimeMEDIA – February 13th 2012: New Swiss online newspaper

Favre — Mon, 13 Feb 2012 09:53:03 +0000

Beginning of February, a new online Newspaper, called “Lesobservateurs.ch” has been launched in the French speaking part of Switzerland. As per a report of the local television its position is politically right.

Affinity Media – January 2012 – new publisher in our portfolio

Lahalle — Wed, 01 Feb 2012 11:51:34 +0000

Affinity Media is happy and proud to welcome a new publisher in its portfolio : ALLER MEDIA in Denmark.

Affinity Media – February 1, 2012 – A few figures on the French National Market 2011 ( by Kantar Media)

Lahalle — Wed, 01 Feb 2012 11:13:35 +0000

According to the Ad Intelligence Marketing Director of Kantar Media France : In 2011, despite mixed results depending on the media and a slowdown at the end of the year the advertising marketpresented a positive value.

In December, the gross receipts of TV stabilized at +1%. On the cumulative annual growth the “historical” channels were down to -1.2% but the development of DTT channels (+28.4%) allowed the media to grow by +6.4%.

Television remains the largest contributor to the market growth in 2011. In volume, TV presents a +6,5 % growth with nevertheless a decline of activity mainly affecting the “historical” channels (3,5 %) and this in spite of a significant increase in the number of advertisers active this year on this segment (+3.5%).

Print

In December, the gross receipts of press were up +2.3%. The cumulative annual growth amounts to +3.8%. National newspapers (+2%) are more dynamic than magazines (+0.8%) but the advertising business volume penalized both segments (respectively -9.7% and -2.6%). On the other hand magazines recruited an additional 2.4% of advertisers this year.

Radio

December showed a decrease of -2.5% of its gross revenues. However thanks to the very positive previous months the media was up by + 6.5% over 2011. General interest stations recorded a +6.1% of gross revenues and the music stations a + 5.5%.

Outdoor advertising
Outdoor advertising suffered a decrease of -2.5% of its gross revenues in December, leading to a stabilization of its activity at +0.8% for the whole year 2011.

Cinema
Despite a bad month of December with -12.1% of gross revenues, cinema thanks to its sustained activity since the beginning of the year closes the period on a double-digit growth (+27.1%).

Online

In 2011 the French market of online advertising communication reached 2.5 billion net sales , i.e. an increase of 11% compared to 2010. This growth concerns all the commyunications channels : search, display, e-mailing, etc. (SRI – Cap Gemini Consulting).

Mercury Publicity – January 31st 2012: Aller Media appoints Mercury Publicity as exclusive representative

Fedrowitz — Tue, 31 Jan 2012 17:08:00 +0000

We are very happy to announce that the Danish publisher Aller Media has appointed Mercury Publicity as their exclusive representative on the German market for both print and online.

Aller Media was founded in 1873 in Copenhagen and reaches 3.1 million readers and nearly 1 million users per month with its portfolio of 32 magazines, 31 websites and 9 mobile sites each month – these are nearly 70% of the Danish population.

The main target group of Aller Media is women. With its print and online media the publisher reaches each month over 2.4 million women and thus 80% of all women in Denmark. The portfolio of women magazines includes Modemagasinet IN, FEMINA and BAZAR:

Mercury Publicity – January 31st 2012: Development of advertising investments in 2011

Fedrowitz — Tue, 31 Jan 2012 17:03:48 +0000

In 2011, the growth of gross advertising spendings has continued vs. last year but slowed down (+4.1% Jan-Sept, +3.5% Jan-Dec). Only newspapers have lost (-1.4% Jan-Sept, -2.1% Jan-Dec), television and magazines grew slightly (+1.8%, +1.4%).

Online went up 22.5%, the online market share is now 11.2% (Nielsen Media Research).

OSP expands its Spanish online offer

Oliver — Tue, 31 Jan 2012 10:10:37 +0000

We are delighted to announce that the Spain’s leading online Publisher, Diximedia have appointed OSP as their exclusive UK representatives. The portfolio includes lainformacion.com, which with over 2.5 million unique users is Spain’s largest independent online news source. The business and economic channels of lainformacion.com are especially strong with 234,000 monthly unique users relying on the infobolsa channel for timely stock market news. Additionally the group recently launched mujer.es earlier this year, a highly attractive site for women which won the prestigious Spanish Advertising Agencies site of the year award.

Kmedia Spain – OTS wins budgets

castello — Mon, 30 Jan 2012 17:08:19 +0000

The agency OTS has won the budget for 2012 Invest in Morocco campaign and have also renewed the agreement for the 2012 international Ayuntamiento de Madrid campaign. Kmedia Spain is looking forward to working on these great campaigns in 2012!

K.media Italy – January 26th 2012: Two prestigious awards

Favre — Thu, 26 Jan 2012 16:50:33 +0000

K.media has recently got two prestigious awards:

The Star Award outstanding performance with the February issue of InStyle ( Time inc ), one of the leading fashion magazine in the US. This award was set for the best performance of italian fashion clients in the february issue of Instyle re last year.

and

The Winner Competition in 2011 of Dagens Industri ( Sweden ).This awarded the team that had the major increase in % of sales in 2011 re 2010 .

Affinty-PrimeMEDIA, January 4th 2012: New contracts of representation

Favre — Thu, 05 Jan 2012 08:20:51 +0000

Affinity-PrimeMEDIA is pleased to announce two new contracts of representation in the Nordic countries, starting January 2012 :

Aller! Denmark
and
Sanoma News Finland

We are proud about this new collaboration and looking forward to those new commun adventures.